Lighthouse 95+, three locales, content layer your team can edit. Four to eight weeks.
What you get
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Fully responsive site (AZ + EN minimum)
Tested at 320, 768, 1024, 1440, 1920. Typography composition is tuned per breakpoint — not just “mobile-friendly” shrinking.
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Lighthouse 95+ across the board
Performance, accessibility, SEO, best practices — measured in CI on every deploy. The bar is set on day one and the score has to pass before merge. No “we'll fix it later”.
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JSON-LD, sitemap, hreflang
Organization JSON-LD, Article JSON-LD on case studies, hreflang annotations across all locales, robots.txt + sitemap.xml. The locale switcher resolves to the correct translated path per page type.
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MDX or CMS layer the partner can edit
Content lives as MDX in git. If your team is comfortable with markdown, they edit directly. If you need a softer UI, we wire up TinaCMS or Sanity.
How we approach it
1. Content first, design second
Weeks one and two are content — site structure, what each page actually says, in which language. We do not design over Lorem Ipsum. That is the most common failure mode in the AZ market: design is shown, then content is squeezed in. We work in the opposite order.
2. Structured visual direction
Week three is visual direction. If you already have a brand, we use it; if not, we run a parallel identity track. Site-specific typography composition, layout system, motion principles — all fixed at this stage.
3. Frontend engineering
Astro or Next.js, picked by project shape. Performance budget is not a slogan — JS under 80KB on landing, under 120KB on case studies. Lighthouse CI runs on every PR. Motion is compositor-friendly only — transform, opacity, clip-path.
4. Launch and handover
Launch week: deploy pipeline, monitoring, branded email templates, analytics (Plausible — privacy-first, no GA4). Two-hour handover session for your team, recorded, with documentation kept in git.
When not to hire us for this
- You have a WordPress site and just want a theme swap — we build from scratch on a modern stack, we do not resell themes.
- You need it in a week — this is a four-to-eight-week engagement; if it has to compress, scope shrinks, not duration.
- Your only real goal is to be findable on Google Maps — that is GMB optimisation, not a website rebuild.
Work from this service
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Rebuilding a treasury dashboard in three weeks
A nine-person treasury desk was burning twenty-three minutes every morning on a Bootstrap admin panel. We rebuilt it in three weeks and cut margin-check time by 68%.
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Brand and marketing site for a freight operator who told the truth
After ten years selling on speed and price, the company repositioned around a single claim: on time, in writing. Brand, site, and operations dashboard shipped in six weeks.
If the position is clear and you're ready to build the site, send a short brief — budget, timeline, the actual problem.
salam@qaynaq.com