Who decides, who executes —
for every step of the work.
Unlike the standard "our methodology" page, this isn't a marketing document — it's our internal work split. Every partner gets the same table when a project starts.
AI is how the studio works.
It is not the pitch.
Who decides, who executes — written down for every step. This table is a working reference; partners get the same one when a project starts.
Every project moves through four phases.
- 1 week
Understanding
Users, market, existing system, decision-makers. No visual work begins — only documentation and decision points.
- 1 week
Direction
Two or three direction explorations (human-led, AI-accelerated). One meeting picks the direction. Either side can stop the project here — half the fee returns.
- remaining time
Execution
Design and engineering, side by side. A live build every week. Change requests get reviewed in batches, not by Slack ping.
- 1 week
Delivery + handover
Full documentation, handoff to the partner's team, 30-day post-launch support. Then the contract closes. Extensions are optional.
Where AI works for us —
and where we keep it out.
In
- Direction exploration — twenty visual variants in a day.
- Code drafting — typical components, test cases, documentation.
- Audit synthesis — collapsing Lighthouse + axe-core data into prose.
- Translation drafts — first pass, human edits second.
- Partner-facing documents — drafts, then human revision.
Out
- Strategic and positioning calls.
- Final brand voice.
- Direct partner conversations (no chatbot).
- Code review — that's human work.
- Sending partner data to third parties — only anonymised fragments leave the system.