B2B catalogue site that grows real enquiries — Ctoffice.az
CT Office sells to procurement teams, not end consumers. The old site was structured for the wrong buyer. We rebuilt the catalogue and SEO around the B2B purchase path — and inbound enquiries grew steadily through the engagement.
- 6 weeks
- Elvin Şərifov + Bəhram İbadov
- Website · SEO
- Live
Starting point
B2B office-equipment buying is not a consumer journey. A procurement officer is searching for the part number, the bulk price, and a contact who will respond within the working day. The old CT Office site spoke to a consumer that wasn't its buyer.
The brief was a six-week web and SEO project. Elvin Şərifov led the catalogue and search programme; Bəhram İbadov backed the rollout on the DevOps side.
Decisions
- Product pages structured for procurement — model numbers, technical specifications, and bulk-enquiry CTAs treated as first-class content.
- SEO targeting B2B intent — keywords filtered to procurement language, not consumer language.
- Enquiry path shortened — the bulk-enquiry form lives on the product page, not three clicks away.
- Technical SEO baseline raised — canonical, structured data, sitemap, and internal linking shipped clean on launch day.
Execution
Six weeks: research and catalogue audit in week one, design and build in the middle four, content and technical SEO in the last. The site shipped speaking the buyer's language. Inbound B2B enquiries grew steadily through the engagement.
"A B2B site has one job: get the right buyer to the right product page, then make the enquiry obvious. Everything else is decoration."
— Elvin Şərifov + Bəhram İbadov
Result
- Product pages structured for procurement — model numbers and specifications as first-class content.
- SEO targeting B2B intent, not consumer queries.
- Enquiry path shortened — bulk-enquiry form on the product page.
- Inbound B2B enquiries grew over the engagement.