A bio-products brand from zero — logo, identity, site, SEO, social — Bioproduct.az
A new bio-products company needed a full brand and digital presence built from zero. We delivered logo, identity, website, SEO, and social media as one coherent launch — not a logo followed by a year of patching.
- 10 weeks
- Elvin Şərifov + Bəhram İbadov
- Website · SEO · Design · Branding · Social media · Logo
- Live
Starting point
Bioproduct was launching into a crowded category where every competitor uses the same visual vocabulary — green leaves, soft serifs, vague trust signals. The brand needed to feel specific, not generic; the digital presence needed to launch in one piece, not in fragments over a year.
The brief was a full brand-and-web programme over ten weeks. Elvin Şərifov led the identity, design, web, and SEO; Bəhram İbadov backed the rollout on the DevOps side.
Decisions
- Identity first, but written as a system — the logo, type, colour, and voice were defined as a small kit the brand can run on, not a museum piece.
- One launch surface — the website, social channels, and SEO targets were shipped together, so the brand showed up everywhere at the same time.
- Site structured around buyer intent — the category pages were organised around the searches the buyer actually runs.
- Social as a continuous channel — the SMM stream was set up with a cadence the brand can keep running, not a launch burst that fades.
- Technical SEO baseline raised — canonical, structured data, sitemap, and performance shipped clean on day one.
Execution
Ten weeks: identity and naming in the first three, web and SEO build in the middle five, social and content polish in the last two. The brand launched as one coherent surface — same voice, same identity, same level of finish across logo, site, and social.
"In a category where everyone looks the same, the only useful brand decision is to look like yourself. The job is to figure out what 'yourself' actually means — and then build everything from that one decision."
— Elvin Şərifov + Bəhram İbadov
Result
- Identity defined as a system — logo, type, colour, and voice the brand can run on.
- Brand launched everywhere at the same time — site, social, SEO.
- Site structured around buyer intent, not around the org chart.
- Social on a sustainable cadence, not a launch burst.
- Technical SEO clean on launch day.