Official Azerbaijan presence and product catalogue for Tiens.az

Starting point

Tiens is a global health and wellness brand, and the Azerbaijan presence has to be both unambiguously local and consistent with the global brand identity. Search has to work for buyers who type the product name in Azerbaijani and for buyers who type it in Russian or English. The old surface couldn't carry all three.

The brief was an eight-week web and SEO project. Elvin Şərifov led the architecture, catalogue, and search programme; Bəhram İbadov backed the rollout on the DevOps side.

Decisions

1. Architecture before content — the site tree was rebuilt around product families and the queries each family actually wins.
2. Multilingual surface, not translated pages — language variants were treated as first-class with proper hreflang and canonical handling.
3. Product pages with structured data — schema.org markup so search engines understand what each page is, not just what it says.
4. Performance enforced — image and font budgets defined; fast on real devices.

Execution

Eight weeks: research and IA in the first two, design and build in the middle four, content and technical SEO in the last two. The site shipped clean and indexable across all three languages on day one, with the catalogue organised the way the buyer actually shops.

"A global brand on a local market is mostly a translation problem in disguise. The fix isn't a translator — it's an architecture that respects each language as its own surface."
— Elvin Şərifov + Bəhram İbadov

Result

• Site architecture rebuilt around product families and the queries each one wins.
• Multilingual surface with proper hreflang and canonical handling.
• Structured data on product pages — search engines see what each page is.
• Performance enforced on real devices, not just on a benchmark.