Site redesign and Azerbaijan SEO that hit Top 10 — Stellar.az
Stellar.az had a public site that no longer carried the brand's category authority and a search presence that was being lapped by less serious competitors. We rebuilt the site from the ground up and took the target keywords into the Top 10 on the Azerbaijan market.
- 8 weeks
- Elvin Şərifov + Bəhram İbadov
- Website · SEO
- Live · Top 10
Starting point
The old site was a generic services template with weak information architecture, slow pages, and a content set that had no point of view. Search was leaking to competitors who were not better — just better structured. The brand had the substance; the surface was working against it.
The brief was a full redesign with SEO baked in from day one, not bolted on afterwards. Elvin Şərifov led the redesign and SEO programme; Bəhram İbadov provided the DevOps backing so hosting, performance, and security did not become surprises.
Decisions
- Information architecture before pixels — the site was restructured around the queries that actually convert, not the org chart.
- Performance as an SEO lever — image policy, font policy, and JS budgets were defined up front; the site loads fast on real devices, not just on a benchmark.
- Content rewritten for clarity — every service page was rewritten to answer the question it ranks for, not to fill space.
- Technical SEO done end-to-end — canonicals, hreflang, structured data, internal linking, and a clean sitemap were all part of the launch, not a follow-up phase.
Execution
Eight weeks: research and IA in the first two, design and build in the middle four, content and technical SEO finalised in the last two. The site shipped clean and indexable on day one. The rankings followed inside the first quarter — target keywords reached the Top 10 and stayed there.
"The redesign and the SEO were the same project. Treating them as two projects is how brands waste a year."
— Elvin Şərifov + Bəhram İbadov
Result
- Target keywords in the Top 10 on the Azerbaijan market.
- Information architecture restructured around real queries and conversions.
- Performance budgets enforced — fast on real devices, not just on a benchmark.
- Technical SEO clean on launch day — canonicals, structured data, and sitemap shipped with the site, not after it.