Qaynaq STUDIO ’26 / BAKU
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S.01 · Brand identity

A full brand system — words, visuals, behaviour — pinned down in two to four weeks.

Duration
2–4 weeks
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01

What you get

  1. 01

    Brand guidelines (PDF, 30–60 pages)

    The guide is a working reference, not a decoration deck. When you onboard a new designer, marketer, or developer, they should be able to open it and answer their own questions — including the why behind every decision.

  2. 02

    Logo package (SVG, PDF, PNG)

    Every format is sized for the context it lives in — from favicon to billboard. The Figma source files are shared with you on completion.

  3. 03

    Typography and palette systems

    Not a list of names, but design tokens — including a CSS custom-properties file. Your engineering team uses the correct values without opening Figma.

  4. 04

    Brand voice and tone direction

    Three to five concrete writing samples showing what to say and what to refuse to say. Sample lines in EN + AZ (RU on request). Useful enough to feed into a marketing-copy generator without producing slop.

02

How we approach it

1. Understand the position

Week one is listening. Three conversations with founder/team, an audit of your existing material (or the lack of it), a competitive read. No visual output yet — just a four-to-five-page positioning document that you sign off on.

2. Direction exploration

Week two is visual exploration. AI tools generate twenty-plus directions in a day, Elvin picks three, kills the rest. The partner sees only three real directions — never the discarded twenty. The decision is yours, but it is a real choice between strong directions, not a survey of options.

3. Systemise

Weeks three to four turn the chosen direction into a system. Logo variants, typography, palette, behaviour rules. Each decision is documented with its reasoning so a future team member can answer “why this colour?” without guessing.

4. Handover and documentation

Final handover is a sixty-minute live session — Elvin walks through the document and takes questions. The deliverable is not a static PDF: Figma source plus a Notion handbook with edit access for your team.

03

When not to hire us for this

  • You already have a brand and only need small refinements — this is a full rebuild, not a refresh.
  • You need a logo by next week — this is a two-to-four-week engagement, no compromise.
  • Brand colours and the studio name are going to be a CEO taste call regardless — we work behind a strategic decision, not someone's preferences.
04

Work from this service

Brand is Phase 0. Site, product, and product design follow. If you're ready to start, send a short brief.

salam@qaynaq.com